TY  - BOOK
AU  - Moffitt,Mary Anne
TI  - Campaign strategies and message design: a practitioner's guide from start to finish 
SN  - 0275955923 (acid-free paper)
AV  - HF 5823 M695c 1999
U1  - 659 21
PY  - 1999///
CY  - Westport, Conn.
PB  - Praeger
KW  - Publicity
KW  - Corporate image
ER  -