Navarro Valls, Joaquin, 1936-
La manipulación publicitaria ; una antropología del consumo /
Joaquín Navarro Valls.
- Barcelona : DOPESA, 1971
- 248 p. 8 plates 18 cm.
- Documento periodístico, 24 [i.e. 26] .
Bibliography: p. 247-248.
73879132
Sp***
Publicity.
Motivation research (Marketing)
Motivation (Psychology).
HF 5823 / N322m 1971