Rein, Irving J. <br/><br/>
High visibility :  the making and marketing of professionals into celebrities / 
Irving Rein, Philip Kotler, Martin Stoller. 
 - Lincolnwood, Ill. :  NTC Pub. Group,  1997. 
 - xiii, 346 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844234486 0844234486 9780844234489 0809231778 9780809231775 
<br/><br/><label>LCCN: </label>97017534  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity.
<br/><br/><label>LC Class. No.: </label>HF 5823  / R364n 1997 
<br/><br/><label>Dewey Class. No.: </label>659