Schultz, Don E. <br/><br/>
Strategic brand communication campaigns / 
Don E. Schultz, Beth E. Barnes. 
 - 5th ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1999. 
 - xxi, 378 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844229520 
<br/><br/><label>LCCN: </label>00269351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Campaņas publicitarias.
<br/><br/><label>LC Class. No.: </label>HF 5823  / S387s 1999 
<br/><br/><label>Dewey Class. No.: </label>659.113