TY  - BOOK
AU  - Schultz,Don E.
AU  - Barnes,Beth E.
AU  - Schultz,Don E.
TI  - Strategic brand communication campaigns
SN  - 0844229520
AV  - HF 5823 S387s 1999
U1  - 659.113 
PY  - 1999///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising campaigns
KW  - Campañas publicitarias
N1  - Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh021/00269351.html
UR  - http://www.loc.gov/catdir/toc/mh021/00269351.html
ER  -