Bly, Robert W.  1957- <br/><br/>
The copywriter's handbook :  a step-by-step guide to writing copy that sells / 
Robert W. Bly. 
 - 3rd ed. 
 - New York :  Henry Holt,  2005. 
 - xvii, 410 p. ;  20 cm. 
<br/><br/>Includes bibliographical references (p. [393]-397) and index. 
<br/><br/><label>ISBN: </label>0805078045 9780805078046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Business writing.
<br/><br/><label>LC Class. No.: </label>HF 5825  / B661c 2005 
<br/><br/><label>Dewey Class. No.: </label>808