TY  - BOOK
AU  - Bly,Robert W.
TI  - The copywriter's handbook: a step-by-step guide to writing copy that sells 
SN  - 0805078045
AV  - HF 5825 B661c 2005
U1  - 808 
PY  - 2005///
CY  - New York
PB  - Henry Holt
KW  - Advertising copy
KW  - Business writing
N1  - Includes bibliographical references (p. [393]-397) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
ER  -