Katz, Helen E. <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz. 
 - 3. ed. 
 - Mahwah, N.J. :  L. Erlbaum Associates,  2007. 
 - xvii, 189 p. :  ill. ;  23 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. 181-184) and index. 
<br/><br/><label>ISBN: </label>0805857176 (alk. paper) 0805857184 (alk. paper) 
<br/><br/><label>LCCN: </label>2005057745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.
<br/><br/><label>LC Class. No.: </label>HF 5826.5  / K19m 2007 
<br/><br/><label>Dewey Class. No.: </label>659