Kanner, Bernice. <br/><br/>
The 100 best TV commercials-- and why they worked / 
 One hundred best TV commercials 
Bernice Kanner. 
 - 1st ed. 
 - New York :  Times Business,  c1999. 
 - xvii, 252 p. :  col. ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Show and tell -- The sound of music -- Lip service -- Dreamscapes -- Blockbusters -- Less is more -- Love is on the air -- Baby, it's you -- Animal magnetism -- Real characters -- Comparatively speaking -- Deft and daft -- Killer comedy -- Soft touch, hard sell -- Kanner's picks (a dozen more). 
<br/><br/><label>ISBN: </label>0812929950 9780812929959 
<br/><br/><label>LCCN: </label>98047855  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--Case studies.<br/>Publicite televisee<br/>Messages publicitaires<br/>Reclame.<br/>Televisie.
<br/><br/><label>LC Class. No.: </label>HF 6146  / K16c 1999 
<br/><br/><label>Dewey Class. No.: </label>659.14/3