TY  - BOOK
AU  - Kanner,Bernice
TI  - The 100 best TV commercials-- and why they worked
SN  - 0812929950
AV  - HF 6146 K16c 1999
U1  - 659.14/3 21
PY  - 1999///
CY  - New York
PB  - Times Business
KW  - Television advertising
KW  - Case studies
KW  - Publicite televisee
KW  - Messages publicitaires
KW  - Reclame
KW  - gtt
KW  - Televisie
N1  - Includes index; Show and tell -- The sound of music -- Lip service -- Dreamscapes -- Blockbusters -- Less is more -- Love is on the air -- Baby, it's you -- Animal magnetism -- Real characters -- Comparatively speaking -- Deft and daft -- Killer comedy -- Soft touch, hard sell -- Kanner's picks (a dozen more)
UR  - http://www.loc.gov/catdir/bios/random058/98047855.html
UR  - http://www.loc.gov/catdir/samples/random041/98047855.html
UR  - http://www.loc.gov/catdir/toc/random041/98047855.html
UR  - http://www.loc.gov/catdir/description/random042/98047855.html
ER  -