TY  - BOOK
AU  - Smith,Mike
TI  - Targeted: how technology is revolutionizing advertising and the way companies reach consumers 
SN  - 9780814434994 (hardcover)
AV  - HF 6146 S655t 2015
U1  - 659.1/11 
PY  - 2015///]
CY  - New York
PB  - AMACOM/American Management Association
KW  - Internet advertising
KW  - Internet marketing
KW  - Target marketing
KW  - Publicidad por internet
KW  - Mercadeo por internet
N1  - Includes bibliographical references and index; The congested online ecosystem --  Search engine marketing --  Auctions and the development of paid-search advertising --  The Google eclipse --  Display advertising and the advent of ad networks --  Real-time bidding and the transformation of online advertising --  How real-time bidding works --  Right media builds its ad server --  Real-time bidding in action --  The impact of data on digital advertising --  Data collection and its effect on privacy --  New technologies
N2  - Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future
ER  -