Ethics in social marketing  [Texte imprimâe] / 
Alan R. Andreasen, editor. 
 - Washington, D.C. :  Georgetown University Press,  c2001. 
 - IX-212 p. ;  24 cm. 
<br/><br/>Contient des râefâerences bibliographiques et un index. 
<br/><br/><label>ISBN: </label>0878408193 (rel) 9780878408191 (rel) 0878408207 (br) 9780878408207 (br) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing social--Aspect moral.<br/>Social marketing--Moral and ethical aspects.
<br/><br/><label>LC Class. No.: </label>HF5414  / .E84 2001 
<br/><br/><label>Dewey Class. No.: </label>174/.4