TY  - BOOK
AU  - Callingham,Martin
TI  - Market intelligence: how and why organisations use market research
T2  - Market research in practice
SN  - 0749442018
AV  - HF5415.2 .C161 2004
U1  - 658.8 22
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing research
N1  - Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct
UR  - http://www.loc.gov/catdir/toc/ecip0414/2004002672.html
ER  -