Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr., Dawn Iacobucci. 
 - 8th ed. 
 - Mason, Ohio :  South-Western/Thomson Learning,  c2002. 
 - xxvi, 1006 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030331013 9780030331015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C5 2002 
<br/><br/><label>Dewey Class. No.: </label>658.83