Hyman, Michael R. <br/><br/>
Marketing research kit for dummies / 
by Michael R. Hyman and Jeremy J. Sierra. 
 - Hoboken, N.J. :  Chichester :  Wiley ;  John Wiley [distributor],  c2010. 
 - xiv, 392 p. :  ill. ;  24 cm. +  1 DVD-ROM (4 3/4 in.) 
 - For dummies .
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/>Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens. 
<br/><br/> Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. 
<br/><br/><label>ISBN: </label>9780470520680 (pbk.) 047052068X (pbk.) 
<br/><br/><label>LCCN: </label>2010922048 
<br/><br/><label>Nat. Bib. No.: </label>GBB000514  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015453129  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / H996m  2010 
<br/><br/><label>Dewey Class. No.: </label>658.83