Lehmann, Donald R. <br/><br/>
Marketing research / 
Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. 
 - Reading, MA :  Addison-Wesley,  c1998. 
 - xx, 780 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0321014162 (hardcover) 9780321014160 (hardcover) 
<br/><br/><label>LCCN: </label>97034741  
<br/><br/><label>Nat. Bib. No.: </label>GB98-21042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.<br/>Marktonderzoek.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / L523m 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8/3