TY  - BOOK
AU  - D'Aprix,Roger M.
TI  - The credible company: communicating with today's skeptical workforce 
SN  - 0470274743 (cloth)
AV  - HF5549.5.C6 D999 2009
U1  - 658.4/5 22
PY  - 2009///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Communication in personnel management
KW  - Communication in management
N1  - Includes bibliographical references (p. 147) and index; A morality tale -- Information -- Needs on the job -- Face-to-face -- Openness -- Research -- Marketplace -- Strategy
N2  - In The Credible Company , communication expert Roger D'Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today's intellectual-capital assembly line, D'Aprix explains, the internal communication task has taken on an unprecedented importance
UR  - http://www.loc.gov/catdir/toc/ecip0822/2008027544.html
ER  -