Branding in China : the media platforms reaching 1.3 billion consumers. - Singapore : China Knowledge Press, c2005. - 355 p. : col. ill., map ; 21 cm.

Parallel title in Chinese on cover. "Includes: Directory of advertising & PR companies; Directory of media companies; Media rates for TV & newspapers"--Cover.

Includes bibliographical references.

9814163058 (pbk.) 9789814163057 (pbk.)

GBA594023 bnb

013325668 Uk


Advertising--Brand name products--China.
Brand name products--China.
Marketing--China.
Advertising agencies--China--Directories.

HF6161.B4 / B818 2005

658.8270951