Branding in China : the media platforms reaching 1.3 billion consumers.
- Singapore : China Knowledge Press, c2005.
- 355 p. : col. ill., map ; 21 cm.
Parallel title in Chinese on cover. "Includes: Directory of advertising & PR companies; Directory of media companies; Media rates for TV & newspapers"--Cover.
Includes bibliographical references.
9814163058 (pbk.) 9789814163057 (pbk.)
GBA594023 bnb
013325668 Uk
Advertising--Brand name products--China. Brand name products--China. Marketing--China. Advertising agencies--China--Directories.