King, Brett, 1968-

Bank 3.0 : why banking is no longer somewhere you go, but something you do / Brett King. - Singapore : John Wiley, 2013. - 396 p. : ill. ; 24 cm.

Includes bibliographical references (p. [397-399]).

Part One: Changes in Customer Behavior Chapter 1: What the Internet and "VrackBerry" Chapter 2: Measuring the Customer Experience Part Two: Fixing the Broken Bits- Channel Improvement Chapter 3: Rebuilding the Branch One Customer at a Time Chapter 4: Please Hang Up and Try Again - Contact Centers and IVRs Chapter 5: Web - More Than 10 Years Old...and Still Broken Chapter 6: Mobile - The New Internet and Death of Cash? Chapter 7: ATM and Self-Service Banking - Convergence and Control Chapter 8: Navigating Rapid Change Dynamics Conclusion

1118589637 9781118589632 (hbk)

2012474372


Bancos--Servicio al cliente.
Servicios bancarios.
Banks and banking--Customer services.
Bank management.
Financial services industry.

HG 1615 / K52b 2012

332.17