Bank 3.0 : why banking is no longer somewhere you go, but something you do /
Brett King.
- Singapore : John Wiley, 2013.
- 396 p. : ill. ; 24 cm.
Includes bibliographical references (p. [397-399]).
Part One: Changes in Customer Behavior Chapter 1: What the Internet and "VrackBerry" Chapter 2: Measuring the Customer Experience Part Two: Fixing the Broken Bits- Channel Improvement Chapter 3: Rebuilding the Branch One Customer at a Time Chapter 4: Please Hang Up and Try Again - Contact Centers and IVRs Chapter 5: Web - More Than 10 Years Old...and Still Broken Chapter 6: Mobile - The New Internet and Death of Cash? Chapter 7: ATM and Self-Service Banking - Convergence and Control Chapter 8: Navigating Rapid Change Dynamics Conclusion
1118589637 9781118589632 (hbk)
2012474372
Bancos--Servicio al cliente. Servicios bancarios. Banks and banking--Customer services. Bank management. Financial services industry.