TY  - BOOK
AU  - Kay,John
TI  - The long and the short of it: a guide to finance and investment for normally intelligent people who aren't in the industry 
SN  - 0954809327 (pbk.)
AV  - HG 173 K23l 2009
U1  - 332 
PY  - 2009///
CY  - London
PB  - Erasmus Press
KW  - Finance
KW  - Investment analysis
KW  - Saving and investment
KW  - Financial risk management
KW  - Risk assessment
KW  - Financial crises
KW  - Finanzas
KW  - Análisis de inversiones
KW  - Ahorro e inversión
ER  -