TY  - BOOK
AU  - Gilchrist,Karen
ED  - Directory of Social Change (Organization)
TI  - Promoting your cause: a guide for fundraisers and campaigners 
SN  - 1900360950
AV  - HG 177 G467p 2002
U1  - 361.763068 
PY  - 2002///
CY  - London
PB  - Directory of Social Change
KW  - Fund raising
KW  - Associations, institutions, etc
KW  - Marketing
N2  - What promotional techniques can help?, 5. -- Your identity, 8. -- Printed material, 24. -- Websites, 40. -- Video and audio, 48. -- Using the media, 56. -- Open days, roadshows, balls, conferences and exhibitions, 76. -- Making a presentation, 85. -- Merchandise, 96. -- Creative packages, 101. -- Finishing touches, 105. -- Finding out how you are doing, 107
ER  -