Gladwell, Malcolm,   1963- <br/><br/>
The tipping point :  how little things can make a big difference / 
Malcolm Gladwell ; [with a new afterword by the author]. 
 - 1st Back Bay pbk. ed. 
 - Boston :  Back Bay Books,  2002. 
 - xii, 301 p. :  ill. ;  21 cm. 
<br/><br/> Originally published: Boston : Little, Brown, c2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior. 
<br/><br/><label>ISBN: </label>0316346624 (pbk.) 9780316346627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology.<br/>Psicología social <br/>Contagion (Social psychology)<br/>Contagio (Psicología social)<br/>Causation.<br/>Causalidad
<br/><br/><label>LC Class. No.: </label>HM 1033  / G543t 2002 
<br/><br/><label>Dewey Class. No.: </label>302