TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 0316346624 (pbk.)
AV  - HM 1033 G543t 2002
U1  - 302 
PY  - 2002///
CY  - Boston
PB  - Back Bay Books
KW  - Social psychology
KW  - Psicología social
KW  - Contagion (Social psychology)
KW  - Contagio (Psicología social)
KW  - Causation
KW  - Causalidad
N1  - Originally published: Boston : Little, Brown, c2000; Includes bibliographical references and index
N2  - An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior
ER  -