Crano, William D.,  1942- <br/><br/>
The rules of influence :  winning when you're in the minority / 
William D. Crano. 
 - 1st ed. 
 - New York :  St. Martin's Press,  2012. 
 - 279 p. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence. 
<br/><br/><label>ISBN: </label>9780312552299 (hardcover) 
<br/><br/><label>LCCN: </label>2011053242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social influence.<br/>Influence (Psychology)<br/>Social groups--Psychological aspects.<br/>Minorities.<br/>Majorities.<br/>Influencia social.<br/>Psicología social.<br/>Grupos sociales--Aspectos psicológicos.<br/>Dinámica de grupos.<br/>Minorías.
<br/><br/><label>LC Class. No.: </label>HM 1176  / C891r 2012 
<br/><br/><label>Dewey Class. No.: </label>302/.13