TY  - BOOK
AU  - Crano,William D.
TI  - The rules of influence: winning when you're in the minority 
SN  - 9780312552299 (hardcover)
AV  - HM 1176 C891r 2012
U1  - 302/.13 
PY  - 2012///
CY  - New York
PB  - St. Martin's Press
KW  - Social influence
KW  - Influence (Psychology)
KW  - Social groups
KW  - Psychological aspects
KW  - Minorities
KW  - Majorities
KW  - Influencia social
KW  - Psicología social
KW  - Grupos sociales
KW  - Aspectos psicológicos
KW  - Dinámica de grupos
KW  - Minorías
N1  - Includes bibliographical references; Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence
ER  -