Public relations : a values-driven approach /
David Guth, Charles Marsh.
- 3rd ed. / Cases ed.
- Boston : Pearson /Allyn & Bacon, 2007.
- xix, 652 p. : ill. ; 24 cm.
"Case studies portfolio".
Includes bibliographical references, notes (p. 560-563) and index.
Foundations of public relations ---The public relations process--- Public relations today and tomorrow ---
0205495389 9780205495382
2006044691
Public relations. Public relations--Moral and ethical aspects. Public relations--Case studies.