Guth, David.

Public relations : a values-driven approach / David Guth, Charles Marsh. - 3rd ed. / Cases ed. - Boston : Pearson /Allyn & Bacon, 2007. - xix, 652 p. : ill. ; 24 cm.

"Case studies portfolio".

Includes bibliographical references, notes (p. 560-563) and index.

Foundations of public relations ---The public relations process--- Public relations today and tomorrow ---

0205495389 9780205495382

2006044691


Public relations.
Public relations--Moral and ethical aspects.
Public relations--Case studies.

HM 1221 / G984p 2007

659.2