Seitel, Fraser P. <br/><br/>
The practice of public relations / 
Fraser P. Seitel. 
 - 11th ed. 
 - Boston :  Prentice Hall,  2011. 
 - xxxi, 448 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career. 
<br/><br/><label>ISBN: </label>9780136088905 (pbk.) 0136088902 (pbk.) 
<br/><br/><label>LCCN: </label>2009044076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM 263  / S462p  2011 
<br/><br/><label>Dewey Class. No.: </label>659.2