Stacks, Don W. <br/><br/>
Primer of public relations research / 
 Public relations research 
Don W. Stacks. 
 - New York :  Guilford,  c2002. 
 - ix, 318 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>An introduction to research in public relations. Research -- Management of research in public relations -- Ethical concerns in public relations research. Informal research methodology. Historical and secondary research methods -- Case studies -- Informal methods of observing people -- Content analysis. Formal research methodology. Measurement in public relations -- Sampling messages and people -- Survey and poll methods -- Experimental method -- Descriptive statistical reasoning and computer analysis -- Inferential statistical reasoning and computer analysis. Obtaining and reporting public relations research. Writing and evaluating the request for research proposal -- Writing and presenting the final research report. 
<br/><br/><label>ISBN: </label>1572307269 9781572307261 
<br/><br/><label>LCCN: </label>2002280184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Research.<br/>Relaciones públicas--Investigaciones.<br/>Relations publiques--Recherche.
<br/><br/><label>LC Class. No.: </label>HM 263  / S775p 2002 
<br/><br/><label>Dewey Class. No.: </label>659.2072