TY  - BOOK
AU  - Stacks,Don W.
TI  - Primer of public relations research
SN  - 1572307269
AV  - HM 263 S775p 2002
U1  - 659.2072 
PY  - 2002///
CY  - New York
PB  - Guilford
KW  - Public relations
KW  - Research
KW  - Relaciones públicas
KW  - Investigaciones
KW  - Relations publiques
KW  - Recherche
N1  - Includes bibliographical references and index; An introduction to research in public relations. Research -- Management of research in public relations -- Ethical concerns in public relations research. Informal research methodology. Historical and secondary research methods -- Case studies -- Informal methods of observing people -- Content analysis. Formal research methodology. Measurement in public relations -- Sampling messages and people -- Survey and poll methods -- Experimental method -- Descriptive statistical reasoning and computer analysis -- Inferential statistical reasoning and computer analysis. Obtaining and reporting public relations research. Writing and evaluating the request for research proposal -- Writing and presenting the final research report
UR  - http://www.loc.gov/catdir/bios/guilford051/2002280184.html
UR  - http://www.loc.gov/catdir/description/guilford051/2002280184.html
UR  - http://www.loc.gov/catdir/toc/guilford041/2002280184.html
UR  - http://www.loc.gov/catdir/enhancements/fy0650/2002280184-s.html
ER  -