Blanchard, Olivier. <br/><br/>
Social media ROI :  managing and measuring social media efforts in your organization / 
 Social media return on investment 
Olivier Blanchard. 
 - Indianapolis, Ind. :  Que,  c2011. 
 - xvi, 292 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780789747419 0789747413 
<br/><br/><label>LCCN: </label>2011281217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Economic aspects.<br/>Internet marketing.<br/>Primera Jornada de Catalogación.<br/>Aspectos económicos
<br/><br/><label>LC Class. No.: </label>HM 742  / B639s 2011 
<br/><br/><label>Dewey Class. No.: </label>658.872