TY  - BOOK
AU  - Blanchard,Olivier
TI  - Social media ROI: managing and measuring social media efforts in your organization 
SN  - 9780789747419
AV  - HM 742 B639s 2011
U1  - 658.872 
PY  - 2011///
CY  - Indianapolis, Ind.
PB  - Que
KW  - Social media
KW  - Economic aspects
KW  - Internet marketing
KW  - Primera Jornada de Catalogación
KW  - Aspectos económicos
N1  - Includes index
ER  -