TY - BOOK AU - Rao,Hayagreeva TI - Market rebels: how activists make or break radical innovations SN - 9780691134567 (hardcover : alk. paper) AV - HM 881 R215m 2009 PY - 2009/// CY - Princeton PB - Princeton University Press KW - Social movements KW - Social action KW - Social change KW - Capitalism KW - Social aspects KW - Los movimientos sociales KW - La accion social KW - El cambio social KW - Capitalismo los aspectos sociales N1 - Includes bibliographical references (p. [181]-195) and index; From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists UR - http://www.loc.gov/catdir/toc/ecip0818/2008022094.html ER -