Moore, David W.   1940- <br/><br/>
The superpollsters :  how they measure and manipulate public opinion in America / 
David W. Moore. 
 - 2nd ed. 
 - New York :  Four Walls Eight Windows,  c1995. 
 - xiii, 426 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1568580231 9781568580234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion--United States.<br/>Public opinion polls.<br/>Mass media--Influence.--United States<br/>Election forecasting--United States.<br/>Encuestas de la opinión pública <br/>Opinión pública--Estados Unidos <br/>Medios de comunicación de masas--Influencia--Estados Unidos <br/>Pronósticos electorales--Estados Unidos
<br/><br/><label>LC Class. No.: </label>HN 90  / M821s 1995 
<br/><br/><label>Dewey Class. No.: </label>303.3/8/0973