Viguerie, Richard A. <br/><br/>
America's right turn :  how Conservatives used new and alternative media to take power / 
Richard A. Viguerie and David Franke. 
 - Chicago :  Bonus Books,  c2004. 
 - viii, 375 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 351-355) and index. 
<br/><br/>Two media revolutions transform the world -- The media revolution of 1517 -- The media revolution of 1776 -- The recipe for creating a new mass movement -- The conservative revolution begins -- 1955 : a liberal hegemony over America -- The birth of a movement -- 1964 : this is what happens when the other side controls the mass media -- Conservatives test a new secret weapon -- The new and alternative media bring the conservative movement to power -- Using direct mail to build the movement and elect Reagan -- Liberals wake up -- The talk radio revolution -- The tv revolution in news and talk -- Conservatives in print : newspapers, magazines, books -- The Internet empowers the individual -- Liberals in cyberspace. 
<br/><br/><label>ISBN: </label>1566252520 (alk. paper) 
<br/><br/><label>LCCN: </label>2004009609 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conservatism--History.--United States<br/>Mass media--Political aspects--United States.
<br/><br/><label>LC Class. No.: </label>JC 573.2  / V693a 2004 
<br/><br/><label>Dewey Class. No.: </label>324.7/3/0973