TY  - BOOK
AU  - Viguerie,Richard A.
AU  - Franke,David
TI  - America's right turn: how Conservatives used new and alternative media to take power 
SN  - 1566252520 (alk. paper)
AV  - JC 573.2 V693a 2004
U1  - 324.7/3/0973 22
PY  - 2004///
CY  - Chicago
PB  - Bonus Books
KW  - Conservatism
KW  - United States
KW  - History
KW  - Mass media
KW  - Political aspects
N1  - Includes bibliographical references (p. 351-355) and index; Two media revolutions transform the world -- The media revolution of 1517 -- The media revolution of 1776 -- The recipe for creating a new mass movement -- The conservative revolution begins -- 1955 : a liberal hegemony over America -- The birth of a movement -- 1964 : this is what happens when the other side controls the mass media -- Conservatives test a new secret weapon -- The new and alternative media bring the conservative movement to power -- Using direct mail to build the movement and elect Reagan -- Liberals wake up -- The talk radio revolution -- The tv revolution in news and talk -- Conservatives in print : newspapers, magazines, books -- The Internet empowers the individual -- Liberals in cyberspace
ER  -