TY  - BOOK
AU  - Thurber, James A. \ Nelson, Candice J.
TI  - Campaigns and elections American style
AV  - JK 2281 C186 1995 
PY  - 1995///
CY  - San Francisco
PB  - Westview Press
N2  - The transformation of american campaigns, 1. -- The principles of planning, 14. -- Who will vote for you and why : Designing strategy and theme, 30. -- Contemporary strategy and agenda setting, 47. --  Strategy and tactics for campaign fundraising, 62. -- Competition, contributions, and money in 1992, 78. -- Paid media advertising, 84. -- Winning through advertising : It's all in the context, 101. -- The best campaign wins : Local press ceverage of nonpresidential races, 112. -- Reporting campaigns : Reforming the press, 126. -- Organizing the field, 138. -- Field work, political parties and volunteerism, 152. -- Political polling : From the beginning to the center, 161. -- The promising adolescence of campaign surveys, 181. -- The ethics of political campaigns, 192. -- Campaing ethics and political trust, 200. -- Strategic perspectives on the 1992 campaign, 213. -- Do campaigns matter?, 224
ER  -