TY  - BOOK
AU  - Thurber,James A.
AU  - Nelson,Candice J.
TI  - Campaigns and elections American style
SN  - 0813341817 (pb : alk. paper)
AV  - JK 2281 C186 2004
U1  - 324.70973 
PY  - 2004///
CY  - Boulder, Colo.
PB  - Westview Press
KW  - Political campaigns
KW  - United States
KW  - Campaign management
KW  - Campañas políticas
KW  - Estados Unidos
KW  - Gestión de campañas
KW  - Campaña electoral
KW  - Primera Jornada de Catalogacion
N1  - Includes bibliographical references (p. 233-246) and index; The transformation of American campaigns in the 21st century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the 12 view from below / David Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson
N2  - A fully updated compendium of essays from political scientists and campaign professionals on the topic of campaign management and elections
UR  - http://www.loc.gov/catdir/toc/ecip0413/2004000634.html
UR  - http://www.loc.gov/catdir/enhancements/fy0832/2004000634-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0832/2004000634-d.html
ER  -