Jamieson, Kathleen Hall. <br/><br/>
Packaging the presidency :  A history and criticism of presidental campaign advertising / 
Kathleen Hall Jamienson 
 - New York :  Oxford University Press,  1984. 
 - 505 p. 
<br/><br/><label>ISBN: </label>0195035046 9780195035049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--Election.--United States<br/>Advertising, Political--United States.<br/>Presidentes--Elecciones--Estados Unidos.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Politics and government--1945-1989.<br/>United States--Politics and government--1989-<br/>Estados Unidos--Política y gobierno--1989.
<br/><br/><label>LC Class. No.: </label>JK 524  / J32p 1984 
<br/><br/><label>Dewey Class. No.: </label>324.7/0973