TY  - BOOK
AU  - Jamieson,Kathleen Hall
TI  - Packaging the presidency: A history and criticism of presidental campaign advertising 
SN  - 0195035046
AV  - JK 524 J32p 1984
U1  - 324.7/0973 
PY  - 1984///
CY  - New York
PB  - Oxford University Press
KW  - Presidents
KW  - United States
KW  - Election
KW  - Advertising, Political
KW  - Presidentes
KW  - Elecciones
KW  - Estados Unidos
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
KW  - Política y gobierno
KW  - 1989
ER  -