Jamieson, Kathleen Hall. <br/><br/>
Packaging the presidency :  a history and criticism of presidential campaign advertising / 
Kathleen Hall Jamieson. 
 - Oxford ;  New York :  Oxford University Press,  1988, c1984. 
 - xxvi, 505 p. :  ill. ;  21 cm. 
 - Oxford paperbacks .
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 472-495. 
<br/><br/><label>ISBN: </label>0195056566 (pbk.) 
<br/><br/><label>LCCN: </label>88011767  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--Election.--United States<br/>Advertising, Political--United States.<br/>Presidentes--Elecciones--Estados Unidos.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Politics and government--1945-1989.<br/>United States--Politics and government--1989-<br/>Estados Unidos--Política y gobierno--1989.
<br/><br/><label>LC Class. No.: </label>JK 524  / J32p 1988 
<br/><br/><label>Dewey Class. No.: </label>324.7/0973