TY  - BOOK
AU  - Jamieson,Kathleen Hall
TI  - Packaging the presidency: a history and criticism of presidential campaign advertising 
T2  - Oxford paperbacks
SN  - 0195056566 (pbk.)
AV  - JK 524 J32p 1988
U1  - 324.7/0973 
PY  - 1988///, c1984
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Presidents
KW  - United States
KW  - Election
KW  - Advertising, Political
KW  - Presidentes
KW  - Elecciones
KW  - Estados Unidos
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
KW  - Política y gobierno
KW  - 1989
N1  - Includes index; Bibliography: p. 472-495
UR  - http://www.loc.gov/catdir/enhancements/fy0638/88011767-d.html
ER  -