Jamieson, Kathleen Hall. <br/><br/>
Packaging the presidency :  a history and criticism of presidential campaign advertising / 
Kathleen Hall Jameison. 
 - 3a ed. 
 - New York :  Oxford University Press,  1996. 
 - xxvi, 578 p. ;  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 525-568) and index. 
<br/><br/><label>ISBN: </label>0195089413 (cl. : alk. paper) 0195089421 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>95013339  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--Election.--United States<br/>Advertising, Political--United States.<br/>Presidentes--Elecciones--Estados Unidos.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Politics and government--1945-1989.<br/>United States--Politics and government--1989-<br/>Estados Unidos--Política y gobierno--1989.
<br/><br/><label>LC Class. No.: </label>JK 524  / J32p 1996 
<br/><br/><label>Dewey Class. No.: </label>324.7/0973