TY  - BOOK
AU  - Jamieson,Kathleen Hall
TI  - Packaging the presidency: a history and criticism of presidential campaign advertising 
SN  - 0195089413 (cl. : alk. paper)
AV  - JK 524 J32p 1996
U1  - 324.7/0973 
PY  - 1996///
CY  - New York
PB  - Oxford University Press
KW  - Presidents
KW  - United States
KW  - Election
KW  - Advertising, Political
KW  - Presidentes
KW  - Elecciones
KW  - Estados Unidos
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
KW  - Política y gobierno
KW  - 1989
N1  - Includes bibliographical references (p. 525-568) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0603/95013339-d.html
ER  -