The persuadable voter : wedge issues in presidential campaigns /
D. Sunshine Hillygus and Todd G. Shields.
- Princeton : Princeton University Press, c2008.
- xv, 249 p. : ill. ; 25 cm.
Includes bibliographical references (p. [223]-235) and index.
Wedge issues in presidential campaigns -- The reciprocal campaign -- Measuring the persuadable partisan -- Capturing campaign persuasion -- The Republican Southern strategy : a case study of the reciprocal campaign -- Candidate strategy in the 2004 campaign -- Conclusions: Consequences for democratic governance.
Primera Jornada de Catalogacion. Presidents--Election.--United States Voting--United States. Presidentes--Estados Unidos.--Elección Elecciones--Estados Unidos.
United States--Politics and government. Estados Unidos--Política y gobierno.