Hillygus, D. Sunshine.

The persuadable voter : wedge issues in presidential campaigns / D. Sunshine Hillygus and Todd G. Shields. - Princeton : Princeton University Press, c2008. - xv, 249 p. : ill. ; 25 cm.

Includes bibliographical references (p. [223]-235) and index.

Wedge issues in presidential campaigns -- The reciprocal campaign -- Measuring the persuadable partisan -- Capturing campaign persuasion -- The Republican Southern strategy : a case study of the reciprocal campaign -- Candidate strategy in the 2004 campaign -- Conclusions: Consequences for democratic governance.

9780691133416 (hardcover : alk. paper) 0691133417 (hardcover : alk. paper)

2007037758

GBA819774 bnb

014524549 Uk


Primera Jornada de Catalogacion.
Presidents--Election.--United States
Voting--United States.
Presidentes--Estados Unidos.--Elección
Elecciones--Estados Unidos.


United States--Politics and government.
Estados Unidos--Política y gobierno.

JK 528 / H655p 2008

324.70973