TY  - BOOK
AU  - Newman,Bruce I.
TI  - The marketing of the president: political marketing as campaign strategy 
SN  - 080395137X
AV  - JK 528 N551m 1994 
U1  - 324.7/0973 20
PY  - 1994///
CY  - Thousand Oaks, CA
PB  - Sage Publications
KW  - Presidents
KW  - United States
KW  - Election
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
N1  - Includes bibliographical references (p. 152-153) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0655/93032450-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0655/93032450-t.html
ER  -