TY  - BOOK
AU  - Price,Lance
TI  - The Modi effect: inside Narendra Modi's campaign to transform India 
SN  - 9781473610903
AV  - JQ 292 P945m 2015
U1  - 328.54 
PY  - 2015///
CY  - London
PB  - Hodder &Stoughton
KW  - Modī, Narendra,
KW  - India
KW  - Parliament
KW  - Lok Sabha
KW  - Election, 2014
KW  - Political campaigns
KW  - History
KW  - 21st century
KW  - Prácticas parlamentarias
KW  - Campañas políticas
KW  - Historia
KW  - Politics and government
KW  - Política y gobierno
KW  - Siglo XXI
N1  - Machine generated contents note: 1. The Outsider --  2. Chai Wala --  3. Chief Minister --  4. Behind The Mask --  5. The Big Mo --  6. The Modi Operandi --  7.I, Modi --  8. Iron Man 2 --  9. Tea Break --  10.iModi --  11.`Superstar' --  12. Vote Lotus --  13. Brand Modi --  14. Mother Ganges --  15. The Only Way is UP --  16. Rally Driver --  17. GOTV --  18. India Recast? --  19. The Indomitable Will --  20. The Modi Defect
N2  - How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. 'The Modi effect: inside Narendra Modi's campaign to transform India' lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency
ER  -