Smith, Craig Allen,  1949- <br/><br/>
Presidential campaign communication :  the quest for the White House / 
Craig Allen Smith. 
 - Cambridge ;  Malden, MA :  Polity Press,  c2010. 
 - ix, 278 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 265-273) and index. 
<br/><br/>Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III, 
<br/><br/><label>ISBN: </label>9780745646084 9780745646091 (pbk.) 0745646093 0745646085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>20150300<br/>Comunicación en política --Estados Unidos.<br/>Campañas políticas <br/>Presidentes--Elecciones--Estados Unidos<br/>Communication in politics--United States.<br/>Political campaigns--United States.<br/>Presidents--Election.--United States
<br/><br/><label>LC Class. No.: </label>JA 85.2  / S644p 2010 
<br/><br/><label>Dewey Class. No.: </label>324.730973