TY  - BOOK
AU  - Smith,Craig Allen
TI  - Presidential campaign communication: the quest for the White House 
SN  - 9780745646084
AV  - JA 85.2 S644p 2010
U1  - 324.730973 
PY  - 2010///
CY  - Cambridge, Malden, MA
PB  - Polity Press
KW  - 20150300
KW  - Comunicación en política
KW  - Estados Unidos
KW  - Campañas políticas
KW  - Presidentes
KW  - Elecciones
KW  - Communication in politics
KW  - United States
KW  - Political campaigns
KW  - Presidents
KW  - Election
N1  - Includes bibliographical references (p. 265-273) and index; Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III
UR  - http://www.loc.gov/catdir/enhancements/fy1013/2010282288-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1013/2010282288-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1013/2010282288-t.html
ER  -