Mark, David,  1973- <br/><br/>
Going dirty :  the art of negative campaigning / 
David Mark. 
 - Lanham, [Md.] :  Rowman & Littlefield Publishers,  c2006. 
 - x, 277 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 243-248) and index. 
<br/><br/>Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion: The future of negative campaigning. 
<br/><br/><label>ISBN: </label>0742545008 (cloth : alk. paper) 9780742545007 (cloth : alk. paper) 9780742545014 (pbk.) 
<br/><br/><label>LCCN: </label>2005028278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>20150300<br/>Campañas políticas--Estados Unidos.<br/>Political campaigns--History.--United States<br/>Advertising, Political--History.--United States
<br/><br/><label>LC Class. No.: </label>002 JK 2281  / M345g 2006 
<br/><br/><label>Dewey Class. No.: </label>324.70973