European broadcasting law and policy /
Jackie Harrison, Lorna Woods.
- Cambridge : Cambridge University Press, 2007.
- xx, 367 p. ; 24 cm.
- Cambridge studies in European law and policy .
Includes bibliographical references and index.
Chapters include : Regulation & the viewer in a changing broadcasting environment -- Advertising placement & frequency -- Negative content regulation -- Privatisation of sport & listed events -- State aid : constraints on public service broadcasting
European broadcasting policy has attracted attention from many disciplines because it has dual nature: cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area.